The recent rebranding of HBO Max to 'Max' has sparked uncertainty among AT&T subscribers. Alongside the name change, a new pricing structure has been introduced, leaving customers in a state of limbo.
While the Max Ultimate plan offers enticing features such as 4K programming and ad-free streaming, existing AT&T subscribers need not worry about losing any current plan features during the transition.
However, the long-term inclusion of Max with select wireless plans remains uncertain.
This article explores the implications of the changes and provides additional information for readers.
Key Takeaways
- HBO Max will change its name to 'Max' on May 23, reflecting the streamer's new programming mix of both HBO and Discovery shows.
- The new pricing structure for Max includes three plans: Max Ultimate, $19.99/month; $15.99/month; $9.99/month.
- AT&T subscribers, currently on the $15.99/month plan, will not lose any features and will have access to their current plan for a minimum of six months after Max's launch.
- 4K programming will be moved to the new $19.99/month Ultimate Max package, and at some point, all Max subscribers will have to pay more for 4K than before.
The Name Change: From HBO Max to Max
The name change from HBO Max to Max reflects the streamer's new programming mix of both HBO and Discovery shows. This change has caused some confusion among AT&T subscribers, as they are uncertain about the impact it will have on their subscription.
However, AT&T subscribers should not worry about losing any features when HBO Max becomes Max. All HBO Max subscribers, including AT&T subscribers, will have access to their current plan features for at least six months after Max's launch on May 23. AT&T subscribers can continue to watch 4K in their $15.99 plan without upgrading until at least November 23. It is still unclear how long AT&T will include the Max subscription with select wireless plans.
New Pricing Structure: What AT&T Subscribers Need to Know
AT&T subscribers should familiarize themselves with the new pricing structure to understand the changes in their subscription plans under the rebranded Max platform.
The new pricing structure includes three plans:
- Max Ultimate, priced at $19.99 per month
- Max, priced at $15.99 per month
- Max Mobile, priced at $9.99 per month.
The Max Ultimate plan offers 4K programming, simultaneous streaming on four devices, and no ads.
The Max plan delivers 1080p HD programming, no ads, and two simultaneous streams.
The Max Mobile plan does not include 4K programming.
AT&T subscribers who are currently on the $15.99 per month plan will not lose any features such as 4K when HBO Max becomes Max.
AT&T subscribers can continue to watch 4K in their $15.99 plan without upgrading until at least November 23.
It is unclear how long AT&T will include the Max subscription with select wireless plans.
Impact on AT&T Subscribers: Maintaining Features and Plans
During the transition to Max, AT&T subscribers can expect to maintain their current features and plans. This means that they will not lose any features, such as 4K programming, when HBO Max becomes Max. All HBO Max subscribers, including AT&T subscribers, will have access to their current plan features for a minimum of six months after Max's launch on May 23.
AT&T subscribers on the $15.99/month plan can continue to watch 4K without upgrading until at least November 23. However, it is important to note that at some point, all Max subscribers will have to pay more for 4K than they did before. This potential price increase may cause confusion among AT&T subscribers, but the exact details and timeline for these increases have not been specified.
4K Programming and the Ultimate Max Package: Changes and Upgrades
With the transition to Max, AT&T subscribers can anticipate changes and upgrades to the programming options, particularly in relation to 4K content. Previously, the $15.99/month plan included 4K programming, but under Max, it will now only deliver 1080p HD programming. 4K programming will be moved to the new $19.99/month Ultimate Max package, which also includes Dolby Atmos audio on select titles. Subscribers on the $9.99/month plan will not have access to 4K programming.
It is important to note that all HBO Max subscribers, including AT&T subscribers, will have access to their current plan features for at least six months after Max's launch on May 23. However, it is unclear how long AT&T will include the Max subscription with select wireless plans.
Other Related Issues: Customer Reports and Additional Information
The influx of customer reports and the availability of additional information have become significant aspects to consider in light of the transition to Max for AT&T subscribers. Some AT&T customers have reported issues with 4K not working through AT&T since the name change to Max. One customer mentioned that 4K titles that previously streamed in 4K now stream in 1080p since the change to Max. These reports highlight potential technical issues that subscribers may be experiencing. It is important for AT&T to address these concerns promptly to ensure customer satisfaction. AT&T should provide clear communication and support to help subscribers resolve any technical issues they may encounter during the transition.
| Customer Reports | AT&T Technical Issues |
|---|---|
| 4K not working | Streaming in 1080p |
| Technical support | |
| Clear communication | |
| Prompt resolution |
Conclusion
In conclusion, the recent announcement of HBO Max changing its name to Max and introducing a new pricing structure has left AT&T subscribers uncertain.
However, AT&T users on the current $15.99/month plan will not lose any features such as 4K programming when the transition to Max occurs.
All HBO Max subscribers, including AT&T users, will have access to their existing plan features for at least six months following Max's launch.
The impact on including the Max subscription with select wireless plans remains uncertain.
